Helping b2b information subscription firms break through the revenue plateau
Helping private equity investors develop & execute value creation plans to triple revenue
revenue optimisation
for b2b information companies
about
College Green is a boutique consulting firm that focuses on revenue optimisation for b2b information subscription companies. We help our clients make a step-change improvement in financial performance through digital transformation, sales & marketing professionalisation, and value creation planning. We are engaged by private equity in the early phase of their investment, as well as working directly with clients ranging from start-ups to c. $30M revenue firms.
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The b2b subscription business is confronted by a series of seismic changes. Data and models are increasingly cheap and ubiquitous. End-user value is migrating from ‘what?’ to ‘so what?”. ‘User experience’ is more valuable than ‘proprietary’. News is not just free, its ‘Marketing’. Born-digital startups are capturing market share. Big Media is shifting into B2B. Clients are scanning more, reading less, and demanding immediate relevance from their subscriptions.
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Our clients typically have a solid content offering, but need to respond to these market pressures and find the next big uptick in revenues.
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We help clients make data-based decisions to improve the performance of their Sales & Marketing teams, take advantage of Digital Transformation, select and expand into new markets, rebalance their Product, Pricing & Licensing mix, and get the best return from their content expertise.
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what we hear from our clients
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''Our legacy offerings aren't meeting today's client needs."
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“I don't have the budget for a senior full-time role to scale up our sales team"
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"We have great content, but the sales just aren't coming in."
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"We have a successful niche offering, but don't know how to expand beyond that."
we help unlock revenue potential.
packaging, pricing & licensing
realigning existing content bundles, fees, and access terms to better reflect clients’ changing needs – and charging more for the added value.
sales team professionalization
sales teams taking a consultative approach to clients, armed to win against the competition, using processes delivering a “single version of the truth” for revenue forecasting
digital transformation
leveraging technology to deliver relevant content exactly how your clients want it, and generate insight into what “value” means to your clients
new revenue streams
getting the right mix of news, analysis, research, data, consulting, memberships & events, matched to clients’ needs.
we optimise people potential, too.
Branding
Commercial Training & Development
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Empower your Sales & Marketing teams with the right hard, and soft, skillsets, processes and industry knowledge required for them to change from transactional to consultative, and engage with your clients as partners rather than vendors.
Organisational Effectiveness
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We will identify and tackle Sales & Marketing processes within your organisation that hold people back from adding value and work with you to build strategies to overcome them.
Team Optimisation
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Together we will ignite your team to be more collaborative and effective to work toward your leadership’s intended goals.
Leadership Training & Coaching
We will work to draw from years of collective experience - yours and ours - to help you lead your company in the right direction, applying best practice leadership concepts and tools.
Why private equity investors talk to us.
College Green has first-hand experience of working with some of the biggest private equity names in the business; Candover, Charterhouse, and Hellman & Friedman. This has built an intimate level of understanding about what really matters to private equity investors, and the value creation levers they pull to achieve their highly profitable exit results.
Additionally, our first-hand experience of commercial due-diligence for new corporate acquisitions means we know where to look for commercial synergies and new revenue potential - as well as red flags - on potential investment targets .
Our unique and niche expertise is perfectly suited to the workflows and time-horizons that private equity investors are typically comfortable with,
meaning we are aligned on approach and aligned on outcomes.
Revenue optimization is what we do.
how we work with clients
Retainer
Project
Contract
Channel
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© 2023 "College Green" and "College Green Consulting" are brands of Big Swing International FZCO, incorporated in Dubai, UAE. Registration Number DSO-FZCO-12060, Dubai Silicon Oasis